The Loyola University New Orleans Athletics announced the hiring of Geoff Masanet as its new head coach of the cross country and track and field programs on Jan. 13, 2020. 

After Masanet was hired, Loyola track and field competed in four indoor meets during the 2020 season before the COVID-19 pandemic canceled the outdoor season. Masanet coached Hayden Ricca to an NAIA National Indoor Championship berth, as the long-distance runner competed in the 3,000-meter event. 

Coaching his first cross country season since taking over the program, Masanet led the Wolf Pack men's team to their second straight conference title, winning the Association of Independent Institutions Championship in March 2021, as Walter Ramsey claimed the individual conference title. The men's team also claimed its best finish at the NAIA National Championship, placing 25th, and Catherine Coldiron of the women's team broke a school record with her performance at the Championship.

Masanet coached the men’s cross team to a second-place finish at the SSAC Championship in 2021, as Ricca and Christian Hanson both qualified for the NAIA National Championship, placing 78th and 290th nationally. 

The team then placed seventh and sixth in his third and fourth seasons respectively. On the women’s side, Masanet helped Madisyn Acosta earn three straight trips to the NAIA National Championship from 2021-2023, as the women’s team finished fourth at the SSAC Championship in 2021 and 2022 and sixth in 2023.

The women’s team placed third at the SSAC Indoor Championship and fifth at the outdoor conference championship in 2023. Kaitlyn Becnel swept the high jump events at the two conference meets, and Bryana Bazile captured first place in the discus at the outdoor meet to highlight the championships. Acosta competed in the mile and 5,000-meter run events at the NAIA Indoor National Championship, placing 20th and 34th, respectively. Becnel took 10th in the high jump at the same meet, and Bazile placed 24th in the shot put. At the outdoor national championship, Becnel placed 12th in the high jump and Bazile took 20th in the discus. 

In the 2023 cross country season, both the men’s and women’s teams took sixth place at the SSAC Championship, and Madisyn Acosta competed at the NAIA National Championship, placing 208th place among 331 runners. 

During the 2024 track and field season, the women’s team placed third at SSAC Indoor and Outdoor Championships with Bazile earning two first-place finishes in the shot put and and discus events at the outdoor meet and winning the shot put and weight throw at the indoor meet. The men’s team placed fourth and sixth and the SSAC indoor and outdoor meets as well. Bazile also competed at the NAIA Outdoor National Championship in the shot put, placing 12th nationally with a school-record throw of 43.93 meters. At the indoor national meet, Marcus Brown, Jordyn Minor, and Eleanor Sherman all competed for Loyola. Brown took 28th in the 600-meter run, Minor and Sherman both participated in the long jump, with Minor taking 10th and Sherman placing 28th. The women’s team also had eight outdoor SSAC All-Conference honorees, and Mason Strickland earned the men’s team’s lone All-Conference spot with a third-place finish in the long jump. During the indoor season, both teams combined for 15 All-Conference awards with Top 3 finishes at the conference championship. 

Masanet coached another national qualifier during the 2024 cross country season, as freshman Drake Breland closed out the season by earning a time of 26:42.7 at the national meet, which was the seventh-best time by any Loyola runner in the national championship in any year. Breland completed the race in 277th place in a race of 326 runners.

Masanet has 25 years of experience as a cross country and track and field coach, and he previously served at North Park University in Chicago, Illinois, as its head track and field coach, as well as the cross country assistant for both the men's and women's teams. He served in those roles since 2011, and during that time Masanet coached 140 all-conference performers and 28 school records were broken.  

Prior to his nine years at North Park University, Masanet spent six seasons at Eastern Illinois University (2004-2010), his alma mater, as the head cross country coach and assistant track and field coach. During his two years at California State University Long Beach during the 2002-2004 seasons, he was the head distance coach for the school while also coaching in an assistant role for the track and field program. 

Masanet earned his first head-coaching role at the University of Missouri-Kansas City in 1997, heading up the cross country program while also working as an assistant for track and field. He remained the cross country coach for UMKC until he moved on to Long Beach in 2002, but he was named the UMKC track and field head coach, to go along with his cross country duties, in 2000. Before UMKC, he coached a season at the University of California Santa Barbara (1994-1995) as well as two seasons at Northeastern Illinois University (1995-1997).

In his 26 years coaching indoor and outdoor track and field, as well as cross country, Masanet's teams collected 22 conference championships. He's also been named a conference Coach of the Year six times in his career, and he was inducted into the UMKC Athletics Hall of Fame in 2016 after five years of coaching at the school. 

Masanet is joined in New Orleans by his wife, Svetlana, and their daughter, Marina.